When there’s so much competition for time, attention, and resources, getting your ideal audience to see your speech and your idea as right for them—quickly—is critical. But what do you do when all your reasons for being “right” aren’t right for those you’re talking to? In this practical and energizing presentation, 25-year message strategist and speaker Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest storytelling elements for your audience to identify with: the principles that provide common ground for even the most uncommon ideas.
After this presentation, you'll be able to:
- Understand why challenging people's beliefs is the enemy of intrinsic motivation, and what to do instead
- Clearly and quickly identify who is, and isn’t, an ideal fit for your ideas and keynotes— and why—so you can focus your efforts where they’ll have the greatest effect
- Follow a framework for simplifying them to their most important, and irresistible, elements and building in buy-in from the beginning
About Tamsen Webster
Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. Most recently, Tamsen was named to the Thinkers50 Radar thinkers to watch class of 2022. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible.