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Basics of Email Marketing

“People who buy products marketed through email spend 138% more than people who do not receive email offers. - Convince and Convert

Email marketing is still the most effective way to reach customers online. Offers and newsletters are some of the best marketing tools to date that create the highest ROI (return on investment). In this workshop we’ll get to work and create a campaign using Mailchimp. 

Laptops, tablets or phones are not necessary for this workshop but are highly recommended.

  • Discover the best email marketing format for your campaign
  • Uploading your email database
  • Dos and Dont’s of Email Subject Lines
  • Content and Design
    a. What to Say/ How to Say It using email offers and newsletters
    b. Design (Using your own or a template format)
    b. Best practices for using images and links
    c. Call to Action (What is it and how it works)
    d. The best times to send out your newsletter or offers
  • Evaluate your campaign using analytics
  • How to reduce bounce backs and increase opens

Duration: 2 hours (with 15 minute break) 
-includes hands-on participation, worksheets, and demonstrations

About the Teacher

Amanda Jackson consults and provides creative social media and marketing solutions for entrepreneurs, organizations and creatives having a combined total of over fifteen years experience as an entrepreneur, marketing professional, and event promoter.

Amanda is certified in Integrated Marketing, Google Analytics, Google AdWords with a background in marketing management and journalism and is also one of the most searched social media specialists on LinkedIn. Social Marketing by Amanda’s (SMBA) workshop mission is to empower creatives and entrepreneurs by providing education in an easy to understand format with applicable tools and resources.

Later Event: August 1
iShallBe Restored: Detroit