You’ve been so focused on developing your product or service, you may not have thought through the best way to position, price and market your concept. When operating on a limited budget, as most startups do, it is critical that you make good decisions and allocate your resources and time as efficiently as possible.
In this workshop, we’ll give you the tools to develop your marketing strategy. You'll learn from leading marketing strategist and entrpereneur Kevin Ketels the following:
+ How to evaluate your industry and competitors
+ How to hone in on your unique selling proposition and marketing channels
+ How to best reach and grow your targeted audience
About Kevin Ketels
Kevin Ketels is President and Founder of Kyrris Marketing, a strategic marketing and communications agency that offers research, strategic planning, branding, digital marketing, traditional advertising and communication services to a wide variety of industries. He has more than 10 years of experience in senior marketing management roles at Fortune 50 companies including Dell and State Street Corp, as well as managing his own companies and marketing agency for the past 13 years.
In addition to his responsibilities at Kyrris, Kevin is an Adjunct Professor of Marketing at Wayne State University. He has taught a wide range of classes in the Mike Ilitch School of Business including Strategic Marketing (in the MBA program), Global Supply Chain Management, Marketing Management, Advertising, Media Buying and Public Relations. Kevin has a Bachelor of Arts degree in Journalism with an additional major in Psychology from Michigan State University and a Master of Science degree in Mass Communication from Boston University.