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How to Prepare and Scale Your Brand Online

Do you make a product or thinking of building a product in Detroit? There's a ton of excitement over locally made Detroit goods. Once your product is designed and created, how do you begin to scale and grow the business side too?

Join Bamboo Detroit and Endeavor for a discussion on how to scale and grow your product company. We'll touch on many aspects of consumer focused businesses including product design, branding, marketing, operations, strategic partnerships, and capital. All of the panelists joining us have great expeirience building and scaling a product company or supporting a product focused startup as they scale from Detroit made, to national and global brands.

We'll hear from:

  • Gwen Jimmere, CEO and Founder of Naturalicious. Gwen is the first African American woman in history to hold a U.S. patent for a natural hair care product. She is the CEO & Founder of Naturalicious, one of the fastest growing natural beauty brands in the U.S. She is the brains behind the revolutionary Hello Gorgeous Hair Care System, – the only comprehensive, organic + natural haircare system designed specifically for curly hair textures.
  • Lauren Kase, Head of Brand Marketing for Floyd Detroit. Floyd is a direct-to-consumer furniture brand. We create well-designed products for the way people live today. The Floyd experience is a simple online purchase process, same-day delivery, easy assembly, and lasting quality.

  • Shane Bliemaster, Founder of Marketing Supply Co. As a founding member of MoviePass, former Vice President of Marketing at Nutshell, and Founder of Marketing Supply Co., Shane has personally experienced the ups and downs of entrepreneurship. Marketing Supply Co. is now a thriving marketing and growth agency helping local companies strategize and scale through growth marketing.

Bamboo Detroit helps you start and grow or land and expand into Detroit, thorugh flexible offices, community, and events. We're located at 1420 Washington Blvd, Suite 301. Street and lot parking are available and can be found easily through our parking guide here.

Endeavor is leading the high-impact entrepreneurship movement around the world while supporting 14 companies in Michigan. With our unrivaled network of seasoned business leaders, we work to catalyze long-term economic growth by selecting, mentoring, and accelerating the best high-impact entrepreneurs. To learn more about Endeavor, visit

Earlier Event: September 10
Startup Boost Info Session
Later Event: September 13
Startup Detroit Meetup