Detroit Women in Digital November Meetup - Members +1
This month we are diving into mobile!
This month's theme: Optimize for Mobile Eyes
With ad budgets shifting to mobile, marketers are looking for unique ways to break through to consumers. But what types of ads are best suited for the mobile screen?
Kargo partnered with MediaScience to evaluate the effectiveness of nine different mobile ad formats within the mobile web environment, including industry standard banner units, animated display ads, and short-form video units of various sizes. Join Jessica Phan as she uncovers which formats excel on mobile devices and how marketers can take advantage of understanding how consumers respond to a wide variety of ad unit formats.
The objective of the study was to identify which mobile ad formats produce the strongest brand impact via survey metrics such as awareness and likeability, along with an understanding of how consumers implicitly react to ads by measuring eye tracking and biometrics. The study was conducted with participants in MediaScience’s media labs across New York, Chicago, and Austin. A mixed experimental design was set up so that each participant was randomly exposed to five different brands and ad formats within the predetermined editorial content.
6:30pm - 7:00pm: Check-in. Mix + Mingle
7:00pm - 7:15pm: News + Updates from the Board
7:15pm - 8:00pm: Guest Speaker, Jessica Phan, Director, Research & Insights, Kargo
8:00pm - 8:30pm: Ask + Give Session. Members trade their power by asking for, and giving, support, advice, and favors.
Memberships are currently on sale in Detroit and going quickly, be one of the first 100 members to take advantage of our low founding monthly membership rate of $25/month or $250/year. Become a member here.
Jessica Phan, Director, Research & Insights, Kargo
Market research and sales professional with demonstrated strength in analyzing data and providing insights that clients resonate with. Proven sales track record of closing deals utilizing a consultative approach, partnering and aligning with clients and their business objectives.
Your digital talent makes you one of the most powerful women on the planet. Together, we join to share knowledge, to inspire each other and to become empowered by that strength. Our mission is to connect women in digital through engaging and educational events and to enable them with the confidence and tools necessary to exchange their power. More about Women in Digital here.
"I recently attended my first Women in Digital meet up and it was unlike any other 'networking' event. While every person in the room was there in a professional capacity, there was an undercurrent of shared values, shared struggles and shared desire for change.
It was a powerful experience to see women band together to raise each other up in a way that only women can. I can't recommend joining Women in Digital enough. This is a professional community that feels like the home we never knew we needed but have always been seeking." - Alaura Weaver, Copywriter + Content Strategist
Who should attend?
All professionals in digital and tech industries are welcome. Our members have a digital focus within the creative, marketing, advertising, or communications fields. From content strategists to designers, developers to social marketing pros and CMOs – you are all professionals in digital and all welcome at our events.
Memberships are currently on sale in Detriot and going quickly. Learn more about Membership and become a member here.
Please do not attend if you have a sales motivation. Soliciting our attendees and members for business or sales is strictly prohibited. If you do so, you will kindly be asked to leave OR you can officially sponsor us (a better option).
We welcome all female, female-identifying, and LGBTQ persons.
Men, we prefer you not attend our member meetups. Why? By nature, when faced with challenges, women respond by creating community. This is ours. If you would like to support us there are so many ways:
If you are interested in sponsoring this event or others, please contact Renee at firstname.lastname@example.org