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Lean Digital Marketing Strategies

Whether you are an entrepreneur, a small business owner, or a marketing executive for a Fortune 500 corporation, the fact remains the same: thriving in a digital world demands the ability - and willingness to adapt.

This workshop will teach you how to plan and execute more predictable and scalable marketing initiatives in a rapidly changing environment.

We will discuss:

  • “Lean” principles and how they can be applied to your growth efforts

  • How to determine the right Key Performance Indicators (KPIs) that will lead to your success

  • How to test and choose the best channels and messaging for your marketing campaigns

  • How to run efficient, evolving marketing campaigns that

    • Save you time and money

    • Maximize your business growth and the impact of your marketing budget

  • Tested and proven “growth hacks” you can start using today

About Shamir Ozery

Shamir Ozery creates growth using digital tools. As a Growth Marketing Strategist and Educator, Shamir helps entrepreneurs, startups and businesses build, plan and execute digital marketing initiatives that focus on growth, business impact and ongoing optimization, while making the most of existing resources. He also teaches Entrepreneurial Marketing at University of Michigan's Center For Entrepreneurship.

With extensive international agency experience, including McCann and other leading agencies working with various Fortune 500 clients, Shamir Ozery has spent the past 10 years focusing on branding, messaging, digital marketing strategies, and execution to help clients of all sizes attain impactful and measurable growth.

Earlier Event: February 22
Office Hours: Finance and Goal Setting
Later Event: February 24
How to Write a Business Plan